Apulia (Puglia)

Bari, Lecce, Alberobello

Italy’s Unspoiled Southern Jewel

Positioning Angle: Authenticity & Slow Luxury

Celebrate untouched beauty, rustic masserie, and barefoot elegance. Ideal for groups seeking immersive culture and laid-back exclusivity.

Reward your top performers with an escape to a land where ancient olive groves meet shimmering turquoise seas. From the vibrant gateway city of Bari to the Baroque elegance of Lecce, Puglia unveils a tapestry of exclusive masseria (luxury farmhouse) stays, private beach clubs, and centuries-old villages glowing in white stone. Guests can wander the storybook alleys of Alberobello, discover the dazzling whitewashed beauty of Ostuni, and sip aperitivo on the dramatic cliffs of Polignano a Mare. Along the coast, the charm of Monopoli sets the scene for seaside dinners, while hands-on cooking with local nonnas reveals the art of orecchiette. Here, authenticity and slow luxury create a journey of taste, culture, and barefoot elegance.

Quick Facts About Apulia (Puglia)

Apulia (Puglia) produces over 40% of Italy’s olive oil, with more than 60 million olive trees, some thousands of years old.

Ideal Group Size:

30–250 delegates

Best Season:

April–June

September–October

Access:

Bari & Brindisi airports

1h flight from Rome

2h from Milan

Infrastructure:

High-standard masseria resorts

Modern congress centers

Boutique coastal venues

Why Choose Apulia (Puglia) for Incentives?

Authentic “hidden Italy” — less crowded, high wow-factor

Exclusive masseria stays (luxury farmhouses with private estates)

Seaside glamour with private beach clubs & cliffside dining

Hands-on experiences: pasta with nonnas, olive oil tastings, wine tours

Great balance of culture, relaxation, and team engagement

Incentive Experiences in Apulia (Puglia)

Team-Building

Sailing regatta from Monopoli; Cycling through Itria Valley; Truffle hunt in oak forests

Celebration & Reward

Gala under olive groves; Cliffside dinner in Polignano a Mare; Private concerts in Lecce’s Baroque squares

Learning & Inspiration

Orecchiette-making with local nonnas; Olive oil masterclasses; Artisan pottery in Grottaglie

CSR Opportunities

Adopt an olive tree program; Coastal clean-up with local NGOs

Venues & Event Spaces in Apulia (Puglia)

Masseria San Domenico (Savelletri) — luxury farmhouse resort with spa & private beach

Castello Monaci (Salento) — wine estate castle for gala dinners

Bari Congress Center — modern venue for larger conferences

Exclusive Villas & Estates — trulli & countryside residences for intimate groups

Themed Incentive Experience in Apulia (Puglia)

Culinary & Wine Journeys

Bari seafood markets; Primitivo wine in Manduria; Orecchiette in Lecce

Culture & Heritage

Alberobello trulli (UNESCO); Lecce’s Baroque; Ostuni’s whitewashed streets

Luxury & Lifestyle

Private masseria buyouts; Cliffside cocktails in Polignano; Boutique yachts from Monopoli

Nature & Adventure

Gargano National Park hikes; Sea caves by kayak; Cycling through olive groves

Wellness & Mindfulness

Seaside spa retreats; Yoga in olive groves; Thermal springs in Santa Cesarea Terme

Festivals & Events

Tarantella folk nights; Lecce’s summer festival; Bari’s San Nicola celebrations

Case Study

A global fashion brand rewarded 120 delegates with an incentive in Puglia, blending cultural discovery with seaside luxury. Highlights included an olive oil masterclass in a centuries-old estate, a sailing regatta off Monopoli, and a gala dinner staged dramatically on the cliffs of Polignano a Mare.

Puglia a balanced mix of aspirational storytelling + exiting MICE experiences, tailored to inspire corporate planners.

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