Emilia-Romagna

Bologna & Ferrari Country

Where Speed Meets Flavor

Positioning Angle: Adrenaline & Culinary Excellence

Supercar thrills meet gourmet heritage, creating a powerful incentive experience that accelerates both passion and performance.

In Bologna, arcaded streets lead to gourmet markets and trattorias serving the world’s finest pasta. Just beyond, Maranello pulses with Ferrari’s legendary roar, while Modena tempts with balsamic vinegar tastings and culinary artistry. Guests can enjoy VIP access to Ferrari’s museum, test-drive supercars through the countryside, and then gather in medieval piazzas for unforgettable team dinners. Here, adrenaline and gastronomy merge into a truly exhilarating incentive experience.

Quick Facts About Bologna & Ferrary Country

The Ferrari logo’s prancing horse was originally the emblem of Italian WWI flying ace Francesco Baracca.

Ideal Group Size:

15–150 delegates

Best Season:

Spring & Autumn

(pleasant climate, ideal for outdoor driving & dining)

Access:

Bologna Airport (BLQ)

High-speed train links to Milan, Florence, Venice, and Rome

Infrastructure:

Luxury hotels in Bologna;

Countryside villas & gourmet dining halls; Motor museums

Why Choose Bologna & Ferrari Country for Incentives?

Known as Italy’s Motor Valley — home to Ferrari, Lamborghini, Ducati, Maserati, and Pagani

One of Europe’s top food regions — birthplace of pasta, Parmigiano Reggiano, Prosciutto di Parma, and balsamic vinegar

Easily accessible, with short transfers between factories, tracks, and medieval town centers

Combines thrill and indulgence: speed on the track balanced with gourmet experiences

Incentive Experiences - Bologna & Ferrari Country

Team-Building:

Supercar rallies through the Emilia countryside; Ducati factory challenges; Balsamic vinegar blending workshops

Celebration & Reward:

Gala dinner inside a Ferrari museum; Private cooking classes in Bologna; Truffle hunts in Modena hills

Learning & Inspiration:

“Innovation labs” at Lamborghini HQ; Leadership workshops themed around precision engineering

CSR Opportunities:

Support artisan food producers; Sponsor young mechanical apprenticeships; Sustainability projects in agri-food

Venues & Event Spaces - Bologna & Ferrari Country

Bologna: Medieval piazzas, arcaded palazzi, gourmet restaurants for private dining

Maranello: Ferrari museum, test tracks for corporate experiences

Modena: Vinegar lofts and family estates, Michelin-starred restaurants (e.g., Osteria Francescana)

Parma: Cheese dairies, countryside villas, prosciutto producers

Imola & Mugello Circuits: For adrenaline-filled corporate racing events

Themed Incentive Experience - Bologna & Ferrari Country

Culinary & Wine Journeys:

Pasta workshops in Bologna; Balsamic vinegar tasting in Modena; Parmigiano dairies in Parma

Culture & Heritage:

Bologna’s arcades (UNESCO); Medieval towers; Renaissance art in Modena

Luxury & Lifestyle:

Ferrari, Lamborghini, Maserati, Ducati, Pagani museums, factory tours & test drives; Exclusive dining experiences; Monza or Mugello racing circuits

Festivals & Events:

Bologna food festivals; Parma music festivals; Modena Motor Show

Case Study

A tech company rewarded 80 delegates with a Motor Valley experience: pasta-making in Bologna, Ferrari test-drives in Maranello, balsamic vinegar masterclass in Modena, and a finale dinner in Ferrari Museum. Feedback highlighted “the perfect blend of adrenaline and authentic Italian taste.”

Experiences

Bologna & Ferrari Country is the ultimate dual-experience destination: adrenaline for thrill-seekers, gastronomy for connoisseurs — ensuring programs are dynamic, memorable, and one-of-a-kind.

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